On comparable dinner shifts, try lively acoustic guitar and light hand percussion without jazz or vocals. Compare with your current playlist at the same barely audible volume.
What to measure
Average check per guest, wine orders per guest, and how easily guests can talk.
Research
The field report compared sales with playlists that fit the brand and with silence. Track wine orders in your own test.
When guests are waiting for tables, compare your usual acoustic instrumentals with a slightly faster selection on similar lunch shifts. Keep volume, style, and the number of tracks in rotation comparable.
What to measure
Guests served per hour, revenue per available seat-hour, and how easily guests can talk.
Research
In one restaurant experiment, guests stayed for less time with faster music than with the usual playlist. Track revenue separately to see whether faster turnover helps your business.
Pause the music when the sommelier speaks. Resume the same playlist at the same volume afterward. Compare with continuous playback on similar tastings, with the same pairing offer and price.
What to measure
How clearly guests hear the sommelier, the share of guests offered a pairing who buy one, and repeat bookings if you can track them.
Research
A review looked at how sound affects attention and food perception. Pausing music during speech is a practical test inspired by that work.
Start with your guests, concept and service. Compare a coherent musical direction at a comfortable volume, then ask guests how it feels. There is no single genre that is best for every restaurant. The free AI adviser helps turn your preferences into a specific starting point.
Can music help increase the average check?
There are promising tests. In Lammers’ restaurant experiment, mean party bills were $21.63 with quiet music and $18.57 with loud music — about 16.5% higher, calculated from the published means. It was one restaurant and 80 parties, not a forecast for your venue. Keep your playlist constant and test volume in comparable shifts. Lammers, 2003 ↗
What should I try during a busy lunch service?
If guests are waiting for tables and conversation is comfortable, test a faster selection at the same volume. One experiment found shorter visits with faster music. Track guests served, waiting time and revenue per seat-hour; faster visits alone do not prove more revenue. Malcman et al., 2024 ↗
Can I play personal Spotify playlists in my restaurant?
Spotify says its consumer service is for personal, non-commercial use and cannot be played publicly in businesses such as restaurants. Choose a service intended for business use and check the terms for your location and repertoire. Spotify’s guidance ↗
Is the AI music adviser free?
Yes. You can describe your restaurant or complete the six-question quiz without signing up. Playlist previews are also available on this page. Playing music through the Moodby service is separate; check its current plans and terms.
How do I choose a music service for restaurants?
Look for music that suits your guests, playlists for different service times, and playback controls that fit your team’s routine. Check the business-use terms for your location. Start with the free AI adviser and playlist previews, then explore Moodby’s restaurant music service.
How does the AI use research?
It uses reviewed findings relevant to your answers to propose music and a practical test. The recommendation links to its sources. Musical directions are suggestions to try in your restaurant; research results are not promises of a particular outcome.
Find a sound that fits your restaurant.
Start with your goal. Leave with something practical to try.